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Topic: Trying (Futilely) To Keep Up
Posted by Everyman - 09:50:42 EST

You're gonna love it because, well, you're gonna gotta love it.

soc. med.

It survived a historic Supreme Court fight and a bruising presidential election. Next up for President Obama’s groundbreaking law to expand health insurance coverage: winning over a skeptical and, in much of the country, downright hostile public.

Health care advocates say lessons — and inspiration — can be drawn from the Massachusetts experience, where a multipronged publicity blitz helped the state achieve near-universal coverage more quickly than lawmakers anticipated when they passed the 2006 law.

The secret to success, you see, is in the P.R.

And like any good P.R. campaign, this one was - and will be - a little light on some of the less attractive aspects of the plan.



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